INTRODUCTION
Kynta started out as a cashback app which allowed users to save on their purchases, and also allowed merchants to connect with new customers through direct-to-consumer marketing.
They came to us with a vision for a redesigned app which would no longer only be about cashback, but an entire hub for financial payments, and within a 4 month engagement Vitreum delivered a fully rebranded and redesigned mobile app experience with a powerful backend dashboard for merchants to track their business operations.
At the core of Kynta’s original value proposition was a dual-sided marketplace connecting consumers with merchants seeking targeted customer acquisition. We redesigned the cashback experience to feel less transactional and more rewarding for the average user.
Expanding beyond cashback, we designed Kynta’s peer-to-peer payment system to compete directly with established platforms while leveraging their existing merchant network.
The merchant dashboard serves as a complete business intelligence tool, moving far beyond simple cashback management. We created a multi-panel interface where merchants track sales performance, customer acquisition costs, campaign ROI, and payment processing in real-time.
